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Profitable & Promotable You
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Promotion rarely goes to the hardest worker. It goes to the person decision-makers can already picture in the role. Built around the STAND model, Self-Identity, Talent, Articulation, Network, and Delivery, this book treats visibility as a discipline rather than self-promotion and connects presence directly to what you earn. Written for professionals who have watched less qualified colleagues move ahead and quietly put it down to luck or politics. Practical, direct, and built on three decades of advising executives. Command your value. Amplify your visibility. Accelerate your rise.
Description
Promotion rarely goes to the hardest worker. It goes to the person decision-makers can already picture in the role. Profitable & Promotable You is about becoming that person on purpose.
Janet Adetu builds the book around the STAND model, five moves that take you from capable to chosen. Self-Identity, where you get honest about what you actually offer. Talent and Competence, where you stop assuming good work speaks for itself. Articulation, where you learn to describe your value without shrinking or overselling. Network and Visibility, where you get known by the people whose opinion decides your next step. And Delivery and Presence, where all of it becomes something people can feel in a meeting.
This is a career book with a commercial edge. It treats visibility as a discipline rather than self-promotion, and it connects presence directly to what you are paid and what you are trusted with. If you have watched less qualified colleagues move ahead and quietly told yourself it was luck or politics, this book explains what they were doing that you were not, and how to start doing it without becoming someone you do not recognise.
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